About Us

Experience the brand & it's stories

The beginning of our story

The confluence of the left brain and right brain thinkers, Shrikant and Anjali Chaphekar, who have embarked on this journey of creating a brand Rreizo Jewels By PRABHA AABHUSHAN LLP, which constantly innovates and is always setting new standards of jewellery with a touch of quintessential Indianness.

Our philosophy

Our philosophy is to give the best experience around the brand, by being honest on every detail and making them feel special while buying any piece of jewelry. What rreizo , as a brand believes is in balance, as everything should be. We fuse the old with the new, newer techniques with age-old artistry.

The Purpose

During their daughter’s naming ceremony, while buying jewelry for their daughter, Shrikant roamed around multiple stores in search of a small piece of kids’ jewelry. While doing so, he realized how established brands are not particularly warm and welcoming when it comes to purchasing small, inexpensive pieces of jewelry. Realizing that buying any kind of jewelry isn’t always the most exciting experience at many such brands, Shri and Anjali envisioned creating a brand that offered people a truly unique and delightful experience of buying jewelry.

Rreizo Jewels – A brand by PRABHA AABHUSHAN LLP.

Fast forward to the present, everyone who walks in—and our loyal clientele—rave about the experience they receive the moment they step into Rreizo. From value-for-money purchases to enjoying the warm, welcoming atmosphere, every customer is treated to the unique experience of jewelry shopping, curated with care by Anjali and the team.

Our Founders

Unique blend of design and strategy

Illustration

Anjali

The Rreizo Lady

She has studied diamond engineering in which she acquired in-depth knowledge of diamond assorting, cutting, faceting, and grading. Her personal best is grading 600 diamonds in less than an hour. Back in 97-98, While working with Sun Jewels, she was chosen as one of the few designers for creating the Millenium edition(2000) design for Christian Bennard in the U.S.A, she experienced how the international market functions and understood the differences of Indian markets compared to them. This experience has hailed a huge impact on her designs, as she always focuses on concepts and structure, which is quite uncommon in India.

Shrikant

The Strategist

Shrikant, A business management graduate from Cardiff University runs a family-owned automotive engineering company (Prabha engineering Pvt Ltd). Never settling on its past glory, he has made forays into many allied automotive ancillaries and has achieved great success.

Shrikant

The Strategist

Shrikant, A business management graduate from Cardiff University runs a family-owned automotive engineering company(Prabha engineering Pvt Ltd). Never settling on its past glory, he has made forays into many allied automotive ancillaries and has achieved great success.

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